The Fresh Faces Series

In 2018, sprite team adapted the approach to dive deeper and create more authentic connections with teens. We partnered with fresh and emerging fame influences who represent the key passion points in hip-hop culture.

2019

Worked at The Coca-Cola Company. Illustration by Dosung Hwang

Building upon more than 30 years of celebrating the sound and feel of hip-hop, Sprite is keeping it cool, crisp and refreshing all summer long with a new, limited-edition collection, “The Fresh Faces Series.”

The Fresh Faces Series extends this relationship, enabling hip-hop fans to enjoy and engage around the next generation of talent who are making their mark on the culture in new ways.

In addition to the commercial, an innovative summer marketing campaign will help bring all five personalities’ individual freshness to life. The platform will include a blend of custom live and animated video and interactive social content across Snapchat, Instagram, Facebook and Twitter. Fresh Faces will also be integrated into live performances and activations during this year’s BET Experience in Los Angeles.

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