Great American Group

Great American Group helps companies in transition understand and realize the maximum value of their assets. GA reached the OIC agency to increase their contents value and business performance. I was involved in the campaign to create powerful connection between their content and customer's success.

2016

Worked at OIC with Chief Creative Officer Darin Beaman

"RIGHT ON THE MONEY" campaign manifesto

"RIGHT ON THE MONEY" campaign overall deliverable

Transportation info-graphic

"RIGHT ON THE MONEY" campaign landing page

"RIGHT ON THE MONEY" campaign Monitor/magazine

Result

Increased content engagement
7.5X increase in e-blast CTR
28% increase in Facebook engagement
3.5X Linkedin engagement

Banner ads performed 11X industry average
Increased perceived content value
640% decrease in e-blast unsubscribes

Unprecedented lead generation
43 leads generated
67 1:1 engagements initiated

Great American Group PowerPoint Template

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