CHALLENGE
As with many startups, Extole’s website shifted emphasis throughout their rapid growth. As such, it did not reflect their leadership position or distinguish them from down-market competitors. Undefined user paths weren’t engaging and capturing prospects, while a fractured design didn’t communicate the rich essence of the brand.
Extole previous website
Extole re-designed and re-aligned web design
SOLUTION
In-depth discovery sessions with Extole stakeholders identified purposeful user flows and revealed a brand story that was going untold. With a foundational basis of wireframes that reflected a deliberate UX, our team got to work creating several distinct designs — unique approaches to how Extole could tell their story.
Extole home page
CREATIVE
On the new site, a user’s journey is now much like the branded experiences that Extole is known for; the design is an embodiment of their offering. A modular, responsive, and coherent user experience drives engagement with a consistent look and feel. And throughout, Extole’s groundbreaking work with A-list, Fortune 500 clients is showcased, positioning Extole as the go-to source for turnkey and effective referral marketing programs.
