I worked as a design lead of the program to develop exclusive graphics for Dollar General on 16oz cans connected to the service members for each of the five branches and the USO.
Dollar General shoppers can pick up the 16-oz. Coca-Cola cans for $1 apiece to salute a sailor, hero, Airman, veteran or Coast Guardsman. The patriotic can commemorates Coca-Cola’s partnership with the United Service Organizations (USO) by prominently featuring the USO badge.
At the conclusion of the campaign, Coca-Cola and Dollar General plan to make a $100,000 donation to the USO to support their ongoing efforts and support of the military community.